People tend to feign ignorance of ‘the cloud’ meanwhile they use it almost on a daily basis. Did you know that updating your Facebook status is actually ‘cloud computing’? Every time you check your account balance on your mobile device or send an e-mail, you are carrying out ‘cloud computing.’

Everybody uses the cloud. Reports have it that as at 2015, 90% of UK businesses used cloud services. If you are looking for a justification for the increasing demand for one cloud service or another by businesses and corporations, this article is apt for you.

What is Cloud Computing?

According to Google, it is the practice of using a network of remote servers hosted on the Internet to store, manage, and process data, rather than a local server or a personal computer.


Why businesses use cloud-based services | Cloud computing

  1. They are Flexible and environmentally friendly

According to CIOs and IT Directors, cloud-based services are agile and very flexible. Businesses whose bandwidth demands are unsteady benefit a lot from the cloud. They can quickly scale up or scale down their cloud capacity when their bandwidth demand increases and decreases respectively. Thus, such businesses have a competitive advantage over their peers because they only use the energy that they need at a particular time.

  1. Secure Backup and Recovery

Companies that use ‘the cloud’ need not worry about losing data because they can store and back up all their information in the cloud and have such data recovered anytime they want. Although as a cloud user, you are not assured of Secured backup and recovery.

They use the traditional methods of data storage which requires cash and expertise.


  1. Cloud facilitates collaboration

Before the cloud, collaboration was a Herculean task. Team members had to rely on email communication to work on projects. Since each member had to work on the project one after the other, projects were executed at snail-speed.

With the cloud, location is not an impediment to performance because files are stored and shared centrally. Meaning that as long as you have an internet connection, you can work from anywhere in the world. Anyone in your organization can have authorized access to your files from anywhere in the world. Using cloud-based file sharing apps, team members can upload, edit and share documents as they work together to execute projects.  Thus with the cloud, you can do more within a short time.

If you still depend on emails or face-to-face interaction to carry our group projects, it is high time you stepped-up!


  1. Security

For most organizations, data is the most important asset. As a result, they work tooth and nail to protect their data from being stolen as this can pose a threat to their existence.  In a data-driven world like ours, it is challenging to protect data. The safest means of securing information is to protect it immediately after creation

If you stored your data in the cloud and you lose your laptop and the sensitive files in it, you can remotely wipe out data from lost laptops so that they don’t get into the wrong hands. You can access your data anytime and from anywhere. Hence, with the cloud, data-security is guaranteed.


  1. Automatic Software Integration

You do not have to worry about or take additional steps towards updating and integrating your applications.  In the cloud, all these usually occur automatically.  You can even customize your options with ease. All you have to do is choose the software and services that are best suited for your organization.


  1. Cloud computing is Cost Efficient

Many companies are moving on to the cloud because they find it difficult to cope with the cost of traditional desktop software. Licensing fees for multiple users tend to be too expensive, especially for small businesses. Cloud computing has proven to be cost-efficient. The software is available at affordable rates. Moreover, there are many pocket-friendly payment options to suit all manner of people. Whether you choose the one-time payment options, the pay-as-you-go or any other payment option, you can be sure of a subscription-based model that suits your budget.  

With the cloud, apart from just paying for what you use, you can accurately capture, collate, monitor and control your data usage.

  1. Adequate Storage capacity

Storing your data on your laptop has its limitations. You can only store as much information as your hard drive can take.

In the cloud, you have an almost unlimited storage space for your files. Thus, the question of running out of storage space does not arise.

  1. Speed

Reports show that over Fifty-two percent of top-notch organizations owe the innovativeness of their products and services to the rate of deployment and implementation of the cloud. Thus, if speed and innovation are important to you, you need to start using cloud-based services.

If you are yet to be on the cloud, the time to start is now!


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