No matter what operating system your mobile device uses, Windows Phone, iOS or Android, every gadget deals with different applications. Some of them are available for one particular platform, the others can work across multiple ones. The app development process is always predictable. There’s an idea generation stage, design stage, development, testing, launching, and marketing. So the question is what kind of app is it better to create and deploy? Here you have to choose: native or non-native (mobile web) apps.

Native Apps

Native applications are developed for specific platforms and are installed on particular devices. That’s why native apps are referred to mobile software: only mobile applications are written for different device platforms. You can find such apps in Apple and Google Play stores, download and launch them by clicking on their icons. Native apps use the features of the operating system they were created for. So their development process is different for iOS and Android platforms. E.g. iOS developers work with Swift and Objective-C to create applications for iPhones and iPads. Most Android developers use Java for building apps.

Camera+ for iOS as well as KeePassDroid for Android phones are some examples of native apps.

Non-Native Or Mobile Web Apps

Non-native, also known as mobile web or hybrid apps, are Internet-enabled applications that are available in a web browser on a mobile phone or tablet. Unlike native apps which you cannot access to until download them on your device, you can open a mobile web app in any browser without prior downloading and installing it.

Why to Choose Native Apps?

As the surveys show, many app developers prefer native apps to non-native. Here are some reasons of their choice:

  1. Device features. Since native apps are created for specific mobile devices and platforms, they can seamlessly leverage the features of various devices, such as camera, GPS, accelerometer, microphone, notifications and swipe gestures.
  2. Offline functioning. Native apps work good both online and offline. For iOS devices mobile web apps don’t function without WiFi or 4G network. Native apps don’t require the Internet connection.
  3. Application speed. Users often complain on performance, speed and responsiveness of mobile web apps. The Facebook’s founder, Mark Zuckerberg, said that the biggest mistake the social networking company made was depending on mobile web instead of native apps. Native applications tend to be faster and perform better than mobile web apps. It’s because native have access to the device operating system and are configured in their native language.
  4. User interface. Mobile app developers strive to provide good user experience as an integral part of any operating system. The graphics and visual effects that native apps have allow mobile users enjoy comfort, friendliness and excellent experience when they work with applications. The intuitive UX/UI inherent to native apps are easy and coherent even for users with non-technical background.
  5. Push-notifications. Another benefit of native apps like Twitter and Pokemon Go is push-notifications. They alert users that their attention is necessary. Push-notifications are popular instruments that notify mobile device owners about new features, loyalty rewards, promotions and other news. 
  6. Cross-platform apps. Native applications allow developers to create cross-platform apps that use one paradigm for all platforms. It becomes possible with React Native technology.

React Native

React Native empowers app developers to build both iOS and Android apps by using one code base. Although this technology is relatively new, top-notch companies like Facebook, Skype, Instagram, Walmart, Airbnb and others put big value of its possibilities and benefits.

React Native has a solid basis, the JS React library. Its developer, Facebook, designed it for creating user interfaces. But instead of browsers its target is mobile platforms. App developers can use React Native to build clean and fast mobile applications within a comfortable framework and the unified JavaScript code base. 

Benefits of React Native Apps

  • One code base for both iOS and Android app development process saves developer’s time and efforts.
  • React Native apps have a highly responsive and fluid user interface. You can apply React Native UI component to your code without rewriting it even if you create your app with ionic and Cordova.
  • Being a community-based project React native is very flexible. It’s modular and intuitive design makes it possible for other community members to seamlessly make changes in your code.
  • React Native is a sharp improvement of React. Its ‘Live Reload’ feature allows you to change your code and have it instantly inserted.
  • This technology empowers front-end web developers to become mobile app developers without efforts and pains. Javascript, some native UI elements, platform APIs and design patterns are sufficient for work.
  • ReactJS app performance and simple programming methods make React Native apps super fast and agile.


Apart from React Native there are some other cross-platform technologies such as Xamarin and Titanium. But React Native beats them all. Multimedia Nordic provides professional solutions for mobile app development. We use the best technologies and tools to deliver high quality, effective and user-friendly products for our clients. Contact us to learn more!

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